Map out your future

TVmap offers a suite of modules which are the trading powerhouses for television media. They combine a number of different media sources into one - so all critical factors of a successful campaign can be optimised, planned, pre and post analysed.

Key benefits include:

The Analysis Module

	Provides fast and accurate data for both long-term trend analysis and ratecard negotiations
	Automates and streamlines all the time-consuming processes
	Returns client presentation graphs faster than traditional tools
	Provides seasonally-adjusted rating forecasts to compare against future ratecard
	Enables analysis using up to 50 different permutations and combinations of output

The Buying Module

	Integrates current programme and ratecards along with historical data, to present TV buyers with a 'shopping list' of programmes from which to build a campaign.
	Incorporates client and deal-specific discounts
	Improves accuracy through automatic seasonally-adjusted ratings forecasts
	Utilises Australasia's most widespread electronic booking interface, saving time and money
	Automatically averages several integrated Reach and Frequency runs in order to add robustness to projections.

Programme Search

	Supports creative and sponsorship decisions based upon movies, characters, themes and programmes.
	Retrieves details on specific programmes and series of programmes in less than 60 seconds
	Zooms in on individual screenings
	Graphically represents performance of the series
	Creates an audience profile of one or more programmes.

Pre - Post Analysis

	Extracts current spotlist records from the agency billing system or broadcaster traffic system, and automatically updates rating estimates
	Integrates with many different legacy systems for both agencies and broadcasters
	Integrates R&F analysis (optional) and seasonally adjusted adjusted forecasts
	Audits against independent transmission records using spot matching (available in .NET version).

Competitive Expenditure

	Proves to your client that a dollar spent was a dollar well spent!
	Analyses historic advertising patterns for clients' versus competitors products about 4-5 minutes.
	Views dollar-for-dollar comparisons over all monitored media (e.g TV, radio, press, cinema, outdoor).
	Allows you to drill down and appraise a competitors' flight.
	Provides client presentation quality outputs in Excel at the click of a mouse.

Reach & Frequency Visual Optimiser NEW: PATENT PENDING!

	This optional module will soon be available in Buying and Pre/Post Analysis.
	This patent-pending technology dynamically displays the value of each spot or option against various Reach & Frequency buying objectives.
	Improves cost effectiveness of R&F-based schedules by up to 33% over traditional methods
	Dynamic, colourful and easy-to-understand format
	Allows the opportunity to highlight and review poor-performing spots
	Produces a schedule which delivers the best combination of exposure versus costs -within minutes.

TVmap within Microsoft® Excel

TVmap within Microsoft® Excel is a powerful weapon for data crunching.

	Produces Reach & Frequency Analysis, Reach Curves and Time Zone Analysis all within the familiar environment of Microsoft® Excel.
	Permits creation of your own reports or use existing TVmap templates.
	Accesses and updates regular reports in approximately 60 seconds
	Turbocharges your existing spreadsheets with a live link into TVmap's powerful database.